Want to connect with your audience on a human level?
Everyone has a story to tell. But unearthing yours and sharing it in a genuine, compelling way isn’t easy. You’ll need the perfect mix between emotions, logic, and structure to make it work. And you won’t get anywhere without the right words. It’s quite the task.
So, why bother?
Simple: stories interconnect us. In fact, they’ve threaded us together over time – through cave drawings, scrolls, books, songs, stages, and movies, among other things. But no matter the medium, we’ve always done the same thing: share a story to form genuine connections.
Think about it: whether you’re an artist, a CEO, or a college professor, you have a message you want to share. To reach your audience, you’ll need the right packaging for this message: a captivating, well-told story. Authenticity is paramount, because audiences are smart. If your story is contrived, they’ll see right through it, and you’ll likely lose them. I’m not saying you should share your life story with the world (in most cases that’s neither desirable nor necessary), but you do need to be clear on what you want to convey and communicate it in a way that pertains to who you are. Only then, you’ll connect with your audience and build a relationship with them.
Let’s talk words
Words are the gateway to telling your story. But those who think it’s just about finding the nearest pen and jotting down some beautiful prose are off to a wrong start. The written word is usually the last step in the process. Arguably, it’s also the most important one (I’m a writer, so I might be a tad biased). The point is, you need to unearth your story first. Next, you can start thinking about the right words to tell it, choosing your medium and outlining a structure. Then, it’s time to write, scratch, rewrite, edit, and publish your story. Need help with the process?
My clients include:
