Want to connect with your audience on a human level?
Everyone has a story to tell. But unearthing yours and sharing it in a genuine, compelling way isn’t easy. You’ll need the perfect mix between emotions, logic, and structure to make it work. And you won’t get anywhere without the right words. It’s quite the task.
So, why bother?
Simple: stories interconnect us. In fact, they’ve threaded us together over time – through cave drawings, scrolls, books, songs, stages, and movies, among other things. But no matter the medium, we’ve always done the same thing: share a story to form genuine connections.
Think about it: whether you’re an artist, a CEO, or a college professor, you have a message you want to share. To reach your audience, you’ll need the right packaging for this message: a captivating, well-told story. Authenticity is paramount, because audiences are smart. If your story is contrived, they’ll see right through it, and you’ll likely lose them. I’m not saying you should share your life story with the world (in most cases that’s neither desirable nor necessary), but you do need to be clear on what you want to convey and communicate it in a way that pertains to who you are. Only then, you’ll connect with your audience and build a relationship with them.
Let’s talk words
Words are the gateway to telling your story. But those who think it’s just about finding the nearest pen and jotting down some beautiful prose are off to a wrong start. The written word is usually the last step in the process. Arguably, it’s also the most important one (I’m a writer, so I might be a tad biased). The point is, you need to unearth your story first. Next, you can start thinking about the right words to tell it, choosing your medium and outlining a structure. Then, it’s time to write, scratch, rewrite, edit, and publish your story. Need help with the process?
Annalisa has the talent to empathize. She can quickly immerse herself in the subject matter. What I find very powerful is that she can turn the fragmented information we provide into a coherent, vividly written story. Her writing is brisk, to the point, and easy to digest. It’s as if we put a dime in the jukebox and it plays us an original song. Our clients are also enthusiastic about Annalisa’s content: even people we haven’t talked to in 2 years sometimes mention a published piece they remember because they thought it was exceptional. So, the content has put us on the map. The continuity of our publications and the content we put together with Annalisa form a combination that really works for me.
For a long time, our organization looked for someone who could not only capture our tone of voice, but who would also proactively contribute ideas and understand our vision. Therefore, we are very happy that we found Annalisa. She is always well prepared, she knows how to ask the right questions, and she is not satisfied until we are.