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About me

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Results-oriented copy, an authentic tone of voice, and fruitful collaborations: that’s what I’m all about. My name is Annalisa, and for nearly 10 years, I have been providing businesses with spot-on content. Over the past decade, my B2B and B2C copy has resulted in more brand awareness, higher customer loyalty, and a visible increase in sales many times.

For example, after thoroughly rewriting a client’s web copy – using SEO and copywriting techniques – the company saw its online sales double in just one month. And one CMO told me that when he posted my second blog, he received a call from a prospect who wanted to buy the product because the blog convinced him of the company’s expertise.

I have a wide client base, ranging from small businesses and startups to large corporations. Taking their corporate identity and target audience’s needs into account, I create powerful, persuasive copy that is tailored to their business goals. I strive to write copy that both you and your ideal customer feel comfortable with. Quality, authenticity, empathy, and clarity are key to me, and these aspects are always tangibly present in my approach.

A personal note

Although I am currently based in Amsterdam, I spend most of my time in the US. I have a private office in a co-working space with locations around the globe (its headquarters are in NYC). You will hardly ever find me there, as I prefer to work in the company’s US locations – especially since my membership conveniently includes office space worldwide!

Writing has always been an essential part of my life, which is why I started copywriting when I was still in college. My first freelance job was for a large corporation and presented quite a challenge. After two hours of training, I had to write about 100 SEO-optimized pages in a two-week time span. After fourteen days, lots of typing, and innumerable cups of coffee, my very first client confirmed to me that I could proudly call myself a copywriter.

What to expect

Whether you’d like one-time web copy or weekly blogs, the initial process will be the same. Basically, I break down every project into four steps, which are briefly outlined below.

1. Project outlining

Any potential collaboration starts with a little brainstorm to see if we’re on the same page. So if you’d like to discuss a project, we can do so over email or Skype. You can give me any information crucial to the project, and I will ask questions to get a clear picture of your corporate identity, desired tone of voice, and target audience. If you need broader guidance in terms of marketing and structure, I’d be happy to brainstorm ideas as well as a content strategy. Shortly after, I will send you a quote for the project.

2. Copy creation

If you’d like to proceed, we will complete some practical steps: I will send you an order confirmation detailing the project (including copy length, timeframe, and revisions), and I require a 50% advance payment. Upon completing this – usually swift – process, I’ll get my laptop out to put my digital pen to work. It’s copy creation time!

3. Tweaking time

After writing, rewriting, and editing my own work, I will send it to you. Two sets of revisions are included in every project, provided that the initial brief hasn’t changed. I want you to be completely happy with your copy, so I’m always open to constructive criticism. To reassure you, revisions usually go very smoothly. Most of my clients don’t need any editing at all or just ask me to tweak some small things.

If you have any questions, please let me know. I’d be happy to explain my choices, get your feedback on them, or discuss any changes. My goal is to provide you with effective copy that suits your business needs.

4. Project completion

Once we have gone through the tweaking-and-tuning stage, the copy is yours to publish. The other 50% is due upon completion of the project. If you’d like to let me know how you feel about the result, be sure to contact me.

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