Several years ago, I sat down with Roadmap’s founder and CMO to discuss his story, dreams, goals, and future plans. After winning two BTN Innovation Awards in New York, the company had decided to double down on storytelling and content creation. During that first meeting, we outlined the overarching story and message Roadmap wanted to convey. Today, I still use these elements as a foundation to write bi-monthly articles from the CMO’s perspective. The articles tend to be personal in nature: he likes to share his successes, failures, and beliefs, providing a glimpse into his family life from time to time.
Quest for simplicity part 1: reduce clicks
VI Company creates and maintains websites and applications for organizations in the financial sector. In the spring of 2019, we joined forces. During a fruitful first meeting, the CEO and the head of sales and marketing shared their objectives, views, and philosophy. Then, I sat down with one of the company’s clients to sketch a detailed profile of its ideal audience. Having laid a solid foundation, I now write monthly articles for VI Company’s online magazine.
Software company RaDeSys provides international banks and organizations with intelligent software solutions and applications. Over the course of six months, I worked closely with the CEO of RaDeSys to write his bio as well as bi-monthly articles. I also wrote a comprehensive value proposition for his new London-based business that was in the early stages of being launched.
Make Marketing Magic is a leading marketing agency with hundreds of prominent clients. I’ve written value propositions, articles, white papers, blogs, and other content for dozens of them, including various Microsoft partners.
In 2016, I was asked to assist in setting up a brand-new academy for writers and journalists. The goal was to familiarize them with the agency’s philosophy and improve the quality of their writing. During a range of meetings, we thoroughly discussed the founders’ beliefs and objectives. In the next few months, I developed course materials, creating a comprehensible module structure. I included essential writing principles and grammar rules, but also made sure the company’s story was incorporated into every page. The result: a comprehensive course book and a one-day training program that was met with great enthusiasm.
In 2019, Make Marketing Magic joined forces with Microsoft to set up ‘Boost your Business with Microsoft.’ I have been involved from the start, writing a range of pieces on a monthly basis.
A leading consulting firm in the field of operations and supply chain strategies, M3 Consultancy publishes bi-monthly articles to share its knowledge. Each month, I sit down with their experts to discuss the topics, after which I write the articles.
LearningStone is a blended-learning platform that is used by training agencies and coaching professionals worldwide. Every month, I interview the company’s founders and/or customers to write a few blogs that are in line with LearningStone’s philosophy.
In our customer’s words