Writing and editing
For clients who commit to going down the storytelling road, I’ve developed a step-by-step program which allows us to start from scratch. I’ll put my background in cultural anthropology to work, asking you questions which will set us in the right direction. It can go anywhere from there: some people tell me why they love making art, others discover an ideal shared by all their employees.
Once we’ve identified the building blocks of your story, we’re not going to back-burner it. Now that we’ve found the message you want to convey, it’s time to get to work. This is where the writing comes in. I will put together a storytelling document which will serve as the basis for all future communications.
When your story is structured, condensed, and publishable, you’ll want to share it with your audience. In the past 11 years, I’ve learned that form is just as important as content. Using the storytelling document as a foundation, we will pour your message into one or more recognizable content forms: a book, an e-book, blogs, video scripts, articles, or white papers, for example. I’m familiar with the prerequisites for each and work with proven formats to structure them in such a way they’ll meet readers’ expectations.
What if you’ve already done a good amount of story work, or you’re in a hurry and need some effective, well-chosen words now? We’ll take the shortcut. I will ask you some targeted questions to get a clear picture of your message, voice, audience, and goals. Then I’ll put my (digital) pen to work, applying the principles of storytelling to whatever it is I’m writing. Why? Because even if you just need one sentence, paragraph, or page, it will contain story elements (which is also why short pieces often require more thinking and effort than long ones). The reason is simple: we need stories.